Sunday, June 23, 2013

Vimeo: Case study video shows insight into Nerf Rebelle


It takes a fair amount of work to start up a new blaster line, let alone one for a totally new market that hasn't been explored to date. Design company Envisual put together this little video as a case study for their involvement in the upcoming Nerf Rebelle line. It's interesting stuff; I especially like the prototype drawings of the blasters:) Check it out after the jump. Cheers JB for the intel!



Rebelle Case Study from Envisual via Vimeo.

8 comments:

  1. Half of those look like super soakers. Super soaker rebelle anyone? Also the 2 blasters the drawn girl are holding look like a grenade launcher (left) and a remake of the speedload 6 (right). I would love an elite speedload six please comment I love to hear all of you.

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  2. this is the stupidest line yet! I don't know a single woman who would appeal to this. And if the girls like Nerf, they can suck it up and play with the more powerful "boyish" colors.

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    1. I see where you're coming from. But then again, there are some girls (Mainly younger) who still think blue is for boys and pink is for girls.

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  3. "Market Research", result? MAKE EVERYTHING PINK!

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    Replies
    1. Because fuck logic.

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  4. on the 00.22 mark of the video, that looks like a FN F2000

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  5. It's been set to private after someone wrote a comment on their video.

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