Tuesday, November 27, 2012
Swedish catalogue goes gender neutral
I saw this on Nerfenstein's FB page- I wonder if this could/would ever happen here in Australia, but apparently in Sweden, 'Top Toy' (a toy store with the licence to the 'Toys R Us' name) was reprimanded for gender discrimination in their previous catalogue and therefore have changed things to feature... SHOCK- girls holding Nerf guns.
I actually am surprised this hasn't happened earlier, nor does it look at all out of place. I've always thought the terms 'boys toys' and 'girls toys' were grossly out-of-date (I actually had a collection of first gen Bratz dolls when they first came out I'll sheepishly admit!) so I welcome the change.
Swedish toy firm forced to become ‘gender neutral’ for Christmas catalogue via Daily Mail
Posted by Pocket. Esq. at 09:39